Affect of the Internet on World Culture - 2780 Words

Abstract As the collective world turns on their computers, it is becoming increasingly important to know why they have decided to turn them on and what drives them while they are on. There have been several theories governing modern social society that can be translated rather precisely into the world of the Internet. The personality theories developed by John Atkinson, Abraham Maslow, Joseph Veroff, and Dan McAdams helps define the different shapes that people take while on the World Wide Web. In the following paper, I will discuss these theories, some of the social behavior that takes place on the Internet and the combination of the two into a cogent description of human drives on the Internet. Issue Paper According to projected†¦show more content†¦A person will not try to attain esteem, for example, if they do not have any food to eat. Additionally, a person will not search out self-actualization if they have no friends or loved ones. Other psychologists have disputed the theory ever since its inception because of its vagueness and its presupposition of selfishness in every action, but this hierarchy claim seems relevant to human drives on the Internet. Joseph Veroff, who gave much credit to the acclaimed psychologist David McClelland, voiced his belief in a motivational system with gave recognition to two types of influencing factors in a persons life: the need for achievement, and the need for power. The paradoxical relationship between the two, as noted by Veroff, is that achievement brings power and with power brings achievement recognition, but they themselves are dramatically different. An achievement motivation exists because certain social standards of excellence have been laid down and the person following this motivational factor tries to reach this level and get esteem from it. However, a power motivated person finds satisfaction only in their control of the environment as a means in itself. In my own experience, I have found one overriding theme to Internet use: an unequivocal need for control. Which would imply that the need for power is greater than the need for achievement on the Internet. According to Ellen J. Langer, a noted psychologist who graduated from Yale University, inShow MoreRelatedTelevision Is A Common Part Of Contemporary Society1043 Words   |  5 PagesThe television is also a very important aspect of popular culture that affects the American Identity. Watching television is such a common part of contemporary society, that most Americans adopted it as a part of their daily routine and watch television for at least an hour a day. Stanley Crouch, a poet, music and cultural critic, writes that whenever people pretentiously and proudly announce, â€Å"I don’t watch television,† they should follow it up with â€Å"I don’t look at America either† (Masciotra 79)Read MoreGlobalization And Its Impact On The World1435 Words   |  6 Pagesinfluence and shape the world? 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